Armani Casa to launch in Beijing first real estate project in China

Armani Casa has signed a deal with the Smart Hero Group to develop a residential project in Beijing WWD reports. Architect Ma Yansong has been signed up to design an eco building comprising several apartments, with Armani creating the amenities and common areas.

“I’m very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world,” Giorgio Armani told the publication. “The Chinese concept of ‘Union of Nature and Man’ perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context.”

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Armani To Design New Residential Building In Beijing

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The Giorgio Armani Armani Casa Interior Design studio has signed a partnership deal with Smart Hero Group, a Chinese real estate company, for a residential project inside of Beijing’s Smart Hero-Central Park Plaza complex. This compound is scheduled to be finished by the end of 2017 and has been nominated as one of the ‘Top 10 Contemporary Buildings in China’.

Armani will be designing the common areas and amenities, as well as various luxury apartments within an eco building conceived by famous Chinese architect Ma Yansong. According to Women’s Wear Daily, Giorgio Armani expressed, “I’m very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world”. He continued to explain, “The Chinese concept of ‘Union of Nature and Man’ perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context”.

Some of Armani/Casa Interior Design Studio’s recent projects include the Macka Residences in Instanbul and The World Towers in Mumbai.

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For more information, please visit www.brandedrealestate.com for more information

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